Increased agency creative production output by 50%.A DTC supplement brand in a highly competitive category was facing rising CPAs and inconsistent performance across new creative.
The issue wasn’t a lack of content; it was that much of the messaging had become repetitive and undifferentiated within the space.
Instead of increasing production, the focus shifted to refining the creative strategy. A review of top-performing assets showed that creatives centered around a single, clearly defined benefit consistently outperformed broader “wellness” messaging.
This resulted in more efficient performance across new iterations, including a 14% increase in CTR, a 17% reduction in CPA, and a 10% lift in ROAS across new creative tests. More importantly, the brand moved from reactive content creation to a more structured, insight-driven approach, allowing for more consistent and scalable results over time.
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For brands that know something’s off, but aren’t sure what
A deep dive into your ad account, creative, and testing approach to identify what’s actually limiting performance.
You’ll walk away with:
A clear breakdown of what’s driving performance vs what’s holding it back
Patterns across your top-performing creative (and how to replicate them)
Breakdown of key personas (separated by existing vs new customers)
Offer evaluation and suggestions
A 30-day roadmap with recommendations on what to change, test, and focus on next
& more!
👉 This becomes your guide for more intentional creative.
We’ll also review everything together on a 1-hour call, where I’ll walk you through the findings, answer questions, and help you understand exactly how to apply it.
Audit will be completed within 10 days of ad account access and customer reviews being shared unless otherwise discussed.
The missing link between your product and high-performing creative.
Most brands think they understand their customer.
But when it comes to creative, that understanding doesn’t translate, because not all customers buy for the same reason.
This intensive is designed to identify the distinct personas driving your performance and how to speak to each of them in a way that actually converts.
You’ll walk away with:
5+ high-impact customer personas based on real behavior
Core motivations, pain points, alternatives attempted, and desired solutions for each
Messaging angles that resonate with each persona
👉 This becomes the foundation for future creative decisions.
Delivered within 7 days of purchase unless otherwise discussed.