Increased agency creative production output by 50%.

A DTC supplement brand in a highly competitive category was facing rising CPAs and inconsistent performance across new creative.

The issue wasn’t a lack of content; it was that much of the messaging had become repetitive and undifferentiated within the space.

Instead of increasing production, the focus shifted to refining the creative strategy. A review of top-performing assets showed that creatives centered around a single, clearly defined benefit consistently outperformed broader “wellness” messaging.

This resulted in more efficient performance across new iterations, including a 14% increase in CTR, a 17% reduction in CPA, and a 10% lift in ROAS across new creative tests. More importantly, the brand moved from reactive content creation to a more structured, insight-driven approach, allowing for more consistent and scalable results over time.