About Me

Your creative team is busy. Your content calendar is full. And somehow, nothing is scaling.

That's usually not a creative problem. It's a systems problem.

I'm Sarah Burnett, a creative strategist with 6+ years of experience across 40+ direct-to-consumer brands, currently leading creative strategy at Londontown USA.

What I've learned across all of it: the brands with the best-performing creative aren't the ones with the best ideas. They're the ones with the best process.

Outside of my full-time role, I offer creative strategy audits for DTC brands, a focused diagnostic of what's breaking, what's missing, and exactly what to fix. No retainer. No fluff. Just a clear picture of where your creative engine is leaking, and a roadmap to tighten it.

For creative strategists building their own practice, I offer 1:1 consulting so you don't have to figure it out the hard way.

If you're ready to stop guessing and start building creative that converts, let's talk!

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