About Me

Your creative team is busy. Your content calendar is full. And somehow, nothing is scaling.

That's usually not a creative problem. It's a systems problem.

I'm Sarah Burnett, a creative strategist with 6+ years of experience across 40+ DTC brands.

What I've learned across all of it: the brands with the best-performing creative systems aren't the ones with the best ideas. They're the ones with the best process.

I partner with DTC brands as a fractional creative strategist or on a project basis, depending on where you are and what you actually need. Whether that's auditing what's breaking, building the strategic layer your in-house team is missing, or designing a new creative testing framework, the goal is always the same: to leave your creative engine stronger than I found it.

For creative strategists building their own practice: I've packaged what I know into templates and 1:1 consulting so you don't have to figure it out the hard way.

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