Decreased nail care brand CPA by 12%.A DTC nail care brand was experiencing stable but plateauing performance across paid social. Despite consistent creative output, results had begun to level off, pointing to a deeper issue than volume.
Through analysis of existing creative, customer behavior, and engagement patterns, it became clear the brand was primarily speaking to one core audience segment, while overlooking others with different motivations. By identifying three additional personas, each with distinct needs and purchase drivers, we were able to expand the brand’s messaging and creative direction.
This shift led to a 10% increase in thumbstop rate, a 12% reduction in CPA, and a 9% increase in ROAS across video assets. Beyond the immediate performance lift, the brand gained a more complete understanding of its audience, unlocking new angles for ongoing testing and scale.
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For brands that know something’s off, but aren’t sure what
A deep dive into your ad account, creative, and testing approach to identify what’s actually limiting performance.
You’ll walk away with:
A clear breakdown of what’s driving performance vs what’s holding it back
Patterns across your top-performing creative (and how to replicate them)
Breakdown of key personas (separated by existing vs new customers)
Offer evaluation and suggestions
A 30-day roadmap with recommendations on what to change, test, and focus on next
& more!
👉 This becomes your guide for more intentional creative.
We’ll also review everything together on a 1-hour call, where I’ll walk you through the findings, answer questions, and help you understand exactly how to apply it.
Audit will be completed within 10 days of ad account access and customer reviews being shared unless otherwise discussed.
The missing link between your product and high-performing creative.
Most brands think they understand their customer.
But when it comes to creative, that understanding doesn’t translate, because not all customers buy for the same reason.
This intensive is designed to identify the distinct personas driving your performance and how to speak to each of them in a way that actually converts.
You’ll walk away with:
5+ high-impact customer personas based on real behavior
Core motivations, pain points, alternatives attempted, and desired solutions for each
Messaging angles that resonate with each persona
👉 This becomes the foundation for future creative decisions.
Delivered within 7 days of purchase unless otherwise discussed.